STARTLING STATISTICS¹

58%
of Cats
28% obese   |   30% overweight

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54%
of Dogs
20% obese   |   34% overweight

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That’s nearly 100 million pets in the U.S. classified as overweight or obese.

Veterinarians report less than 10% success rate in pet weight management.2

Dog Body Condition Chart   |   Cat Body Condition Chart

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An unhealthy trio caused by lack of awareness and non-compliance with feeding protocols, especially in multi-pet homes.

Overweight Pets

  • Ninety percent (90%) of pet parents do not recognize pet obesity.1
  • Emotional feeding leads to extra meals and high-calorie treats.
  • Compliance issues multiply in multi-pet homes.
  • All-time high of 44% of pet-owning households have multiple pets.4
  • Isolation and monitoring are impractical for pet parents.

Stressed Pet Parents

  • Mealtime is pure chaos. Help!
  • I can’t tell which pet ate what food or how much.
  • It’s difficult to give one pet a prescription food.
  • It’s hard to separate my pets at mealtime.
  • I’m tired of feeding my cat on the countertop.
  • I wish my veterinarian had an easier solution.

Frustrated Veterinarians3

  • “Nobody measures.”
  • “People won’t separate animals at mealtime.”
  • “… rarely do they do what’s recommended.”
  • “People say ‘I can’t do it’ and ‘I don’t have time.’”
  • I need a realistic solution to offer clients.

No Effective Solution Until Now. Learn more.

References

  1. Association for Pet Obesity Prevention Website. Accessed December 16, 2016.
  2. Internal Veterinarian Survey. Data on file. Vet Innovations, Inc., 2016.
  3. Qualitative Veterinarian Insights Report. Data on file. Vet Innovations, Inc., 2016.
  4. New Survey Reveals Pet Ownership at All-Time High. American Pet Products Association (APPA) press release. APPA Website. Accessed December 16, 2016.
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